TFT Displays and Font Ic's

Hi All

I wish to enquire about font IC's on TFT displays.

I am looking at 5" and 7" touch Screen Displays. Hoping to integrate it with ARM.
It is my 1st time doing any displays on mcu's (apart from the normal HD44780 LCD).

If I may post a link for a reference:
http://www.buydisplay.com/default/7...display-module-w-ssd1963-controller-board-mcu

At the bottom of the list one is able to choose a font chip. On other sites I have seen the display getting sold with...

TFT Displays and Font Ic's